According to industry insiders, the current "small wealth is safe" thinking has seriously affected chair companies to become stronger and bigger. It is understood that some wooden door companies no longer open up new markets, and it is difficult for some companies to see the emergence of new products and new technologies within two or three years.
Most of the profits obtained by some companies are no longer invested in product upgrades, marketing innovations and services. In terms of improvement, it is used for shareholder dividends and other aspects. Although maintaining more or less sales growth every year can enable the company to achieve certain development, but in the long run, it is easy to be caught up by competitors.
With the increasingly fierce competition in the wood chair market, the competition for channels has intensified. There are two viewpoints in the business field of the wooden door industry. One is to focus on local markets and model markets, and to be deep and thorough, to make the largest; the other is to cast the net in a comprehensive way, with wide coverage and a large network. There are winners and losers in these two channel models. But the ultimate king is undoubtedly the best in the market, and there are no shortage of sophisticated ace wood chair manufacturers.
Specifically, the wood chair distribution network can be large enough, and the sales channels can form a three-dimensional layout, and then expand the market coverage, step by step for marketing, stabilize the existing model market, and enter the potential blank market in a planned way. Only in this way can we be invincible in the battle for the strong. With the rapid development of the mobile Internet, the importance of e-commerce channels is self-evident. Wood chair companies that are committed to becoming stronger and bigger should not abandon the layout of this channel.
In general, the wood chair market has unlimited prospects.Although the current fierce market competition has an impact on the development of the wood chair manufacturers, this is a necessary process for the development of the industry. Need to subvert traditional thinking and adapt to the development needs of the times. If we can get rid of the limitation of "small wealth is safe" and actively strengthen the distribution of channels, we can also become stronger and bigger.