Someone asked, what is the prospect of opening a furniture store?
Regarding this problem, the author has a suggestion that first find customers, have resources and channels, and then think about opening a store. If you start from scratch, start from scratch, and don't have much funds, the suggestion is to forget it, don't open it.
When you have resources on hand, or your ability to acquire customers is very strong, you have to consider the direction in advance when opening a furniture store, and what kind of dining room furniture to sell.
The author believes that there are opportunities in the above-mentioned aspects, but it is not certain whether the opportunities belong to you. It is necessary to consider the business direction according to its own capabilities and resources. Rather than just looking at the product direction and industry trends.
After considering the above issues, one thing to decide is whether you want to represent a first-line furniture brand and then open a specialty store, or whether you want to represent a second-tier or third-tier small and medium-sized brand. Open the market, can you make money?
The author’s suggestion is that there is no need to just focus on big brands. You can find some local superior brands with good growth, good management team, guaranteed delivery, and advantageous cooperation policies. For merchants with limited financial capacity, it is more suitable for some.
Some people think that the market is too bad. There are no customers in many stores, and the business is so bad that there are many dealers who have closed stores and switched stores, and the bedroom furniture business can’t go away. In fact, let’s look at a few more to find out if it is good or bad. The situation is not as bad as we thought. Lao Deng has seen a few stores this year. Some have poor business, while others can still do business. It does not mean that everyone has no meat.
good or bad. The situation is not as bad as we thought. Lao Deng has seen a few stores this year. Some have poor business, while others can still do business. It does not mean that everyone has no meat.
From the overall situation of the industry, the author believes that the current market space of the furniture industry is still relatively large, and the prospects will not be bad. Of course, the entire industry cannot speak of substantial growth, and the growth rate has declined compared with previous years, but the overall scale of the industry has risen every year, more or less still growing.
Looking at the situation in the first half of 2019, the retail sales of furniture products was 89.6 billion yuan, a year-on-year increase of 5.7%. Looking at July alone, furniture retail sales also reached 16.3 billion yuan, an increase of 6.3% year-on-year. More or less there is growth. This is only retail sales, not included in the B-end purchases.
However, if we look at those companies that have closed down at a loss, we will feel that life is not easy. After all, many small and medium-sized dining room furniture companies have withdrawn from the market, and many of them have lost money. . But when we look at those that are growing, we feel that the situation is still promising.