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The office furniture manufacturers in china tried to solve some problems
Author:Tangshifu Furniture| release time:2020-09-22

In the previous issues, the Chinese version of "Furniture Today" reviewed and discussed the industry from multiple perspectives such as channel, design, supply chain, investment and mergers and acquisitions.

And this time we started with "terminal stores", and took a look at the current home furnishing industry from a microscopic perspective in the furnishing industry that is closest to consumers. What problems are our stores facing? What is the future development direction?

At the exhibition

In 2018, we heard voices from distributors on various channels and occasions.

At the exhibition, many distributors are very confident in the rising design brands and expressed their intention to invest in it; there are also some distributors who are confused and confused about how to develop next year, and hesitate between expansion and conservation; of course, in physical home stores , We have also seen stores opening and closing.
The office furniture manufacturers in china tried to solve this problem.
In 2019, will the home furnishing industry stabilize and improve, or continue the downturn in the second half of the year? Should we remain optimistic or pessimistic about the future?

Before answering these questions, perhaps we should reflect on a question: Although real estate, finance, manufacturing, etc. have encountered certain cyclical adjustments, the impact from the macro environment is likely to be "magnified" by us.

In other words, is the downturn in the general environment really enough to be an excuse for our failure?

For stores, perhaps we should see the following facts.

The consumption leve

The consumption level and consumption power of Chinese residents continue to grow, which will inevitably lead to a steady increase in the quality of life. According to the "Social Blue Book: Analysis and Forecast of China's Social Situation in 2019", in the first three quarters of 2018, the national per capita disposable income reached 21,035 yuan, a nominal increase of 8.8% over the same period of the previous year, and a real increase of 6.6% after deducting price factors.

On the other hand, when domestic consumers gradually abandon "conspicuous consumption", return to focusing on quality and cost performance, and return to family life, the home furnishing sector will benefit even more.

People began to pay more attention to the comfort of life, and gradually learned to express their own personality through home decoration, which is very obvious in the "post-80s" and "post-90s" consumer groups. The rise of new Chinese style and the popularity of Nordic style home furnishings all reflect consumers' rational pursuit of a higher quality of life.

For terminal stores, it is always more pragmatic and effective to grasp the "unchanged" things in people's daily needs than to guess and figure out the economic environment. Of course, this does not deny the micro-adjustment along with the business process.
Not only the age level of consumer groups has changed, but the structure of consumption has also changed.

A period

In the past few years, the boom in the real estate market drove the prosperity of the home furnishing market, and with the clarification of the general direction that "houses are used to live", the home furnishing market has also come to a period of return to rationality.

For a long time in the future, "just-needed consumption" will become the most valuable and worthy of research. In the rigid demand market, people's home consumption will pay more attention to long-term planning-perhaps for the next five or even ten years, so they will be more inclined to have both quality and cost-effectiveness.

In the real estate marke

On the other hand, as the delivery of new houses decreases, the demand for furniture and home furnishings brought about by the renovation of second-hand houses will gradually erupt. Some office furniture manufacturers in china have revealed that: not only the age level of the consumer group has changed, but the consumption structure has also changed.

In the past few years, the boom in the real estate market drove the prosperity of the home furnishing market, and with the clarification of the general direction that "houses are used to live", the home furnishing market has also come to a period of return to rationality.

For a long time in the future, "just-needed consumption" will become the most valuable and worthy of research. In the rigid demand market, people's home consumption will pay more attention to long-term planning-perhaps for the next five or even ten years, so they will be more inclined to have both quality and cost-effectiveness.

On the other hand, as the delivery of new houses decreases, the demand for furniture and home furnishings brought about by the renovation of second-hand houses will gradually erupt. Some home improvement companies have revealed that the current proportion of old house renovation and partial renovation has accounted for nearly half of the total business volume. The resulting demand for furniture renovation is also a new direction that stores need to pay attention to. It has been revealed that the current proportion of old house renovation and partial renovation has accounted for nearly half of the total business volume. The resulting demand for furniture renovation is also a new direction that stores need to pay attention to.