For wholesale furniture suppliers in china, brand building is definitely necessary. First of all, we are able to stand out from the list of wholesale furniture suppliers in china, we need a comprehensive service.
A few years ago, when talking about custom brands in the home furnishing industry, what came to your mind could be a custom wardrobe brand like Sophia, or a custom cabinet brand like Oupai, but in the past two years, the home furnishing industry has emerged as "customized by all employees". heat".
The original single-category customization company has developed into "multi-brand customization", and finished furniture brands that did not originally do custom business have cut into this "blue ocean", and market demand is forcing companies to further transform.
Recently, the author has talked with a number of practitioners in the custom home furnishing industry, and the changes in the custom home furnishing industry that they said are basically consistent with our judgment on the market.
The popularity of custom home furnishings can be seen from the data. The author recently talked to Deng Tao, Vice President of Horace.
Most home furnishing manufacturers build their own production systems and product systems from factories, and their advantage lies in back-end production. Compared with foreign home furnishing giants such as IKEA and Home Depot, which have advantages in design and supply chain, the sales routines of home building materials in the past ten years are no longer feasible.
Because of this, many companies have begun to build brand stores, image stores, life experience stores, and even multi-category experience halls gradually extending from stores with only a single category.0
The revenue growth rate of all companies at that time exceeded 30%. Among them, the revenue growth rate of 3 companies was nearly 50%, and the average revenue growth rate was 40.30%.
However, with the advent of the month of disclosure of the listed company's financial report in August, the author found that by comparing the data of the first half of 2017 and 2018, many customized home furnishing companies have experienced a slowdown in growth.
Whether it's custom branding or buying finished furniture. The guide for buying furniture can assist you.