"Because the work is pressing in my heart all day long, I can't sleep the whole night."
Lin Qing, a post-95 media practitioner, has not had a good night's sleep for two consecutive months. The pressure of work has made her anxious to sleep. She specially ordered a bottle of sleep aid recommended by the star, "I have to try it. If it doesn't work, I'm afraid I will go to the hospital to prescribe sleeping pills."
Sleeping effect
In fact, lack of sleep has become the normal life of contemporary young people. According to a sleep survey published by the Chinese Sleep Research Association, the incidence of insomnia among Chinese adults is as high as 38.2%. Among them, those born between the age of 20 and 29 have become the main group of insomnia.
The growing army of insomnia is supporting a market with a scale of over 1,000 billion. From melatonin and sleep aid sprays to latex pillows and smart mattresses, to various apps that promote sleep or monitor sleep conditions, when a good night’s sleep becomes a luxury item, people with insomnia don’t hesitate to spend money to buy a "sleep", and sleep is economical. Rise quietly.
In the face of a trillion-level market, there are countless enthusiasts. The
living room furniture manufacturers in china designed an aromatherapy sleep aid lamp for people with insomnia, Xiaomi has also launched a steam eye mask, and the established food company Wangwang has specially produced a "Mengmeng Water" with a variety of sleep aid extracts. It has a certain sleeping effect.
This slightly literary question seemed ridiculous to Li Yi, "Seriously, I can see Beijing at four o'clock in the morning every day." As a media person, Li Yi often has to wait until three or four in the morning to write a manuscript. In many cases, it is not because he is in a hurry to submit the manuscript, but "even if I lie on the bed, I still can't sleep, thinking about the manuscript over and over again. Get up and finish writing."
Sleep economy
"While being anxious, while unable to sleep", the same situation exists in the vast majority of post-90s. According to data from the e-commerce platform, from January to August 2019, the purchase of imported sleep aid products by the post-90s generation increased by 118%, accounting for 62% of the total number of consumers, exceeding the sum of other age groups.
According to Li Yongfang, the person in charge of the marketing of a sleep aid product, “The post-90s consumption of melatonin products accounted for 85%. Judging from the data purchased by consumers, it may actually be at the million level, but the post-90s population accounts for our overall There are more than 10 million or even nearly 100 million in the population structure."
In the past, the post-90s would always stay up late and ridicule that they tried to scan their phones because they were reluctant to end the day. Now, under the reverse evidence of the booming sleep economy, they have to admit that staying up late is no longer an active choice for young people, but a stress and anxiety belt. Problematic insomnia coming.
The good sleep
When a good night’s sleep has become a luxury item, people with insomnia are willing to spend money just to get a good night’s sleep, thus fattening the sleep aid market. According to Suning’s Double Eleven Consumer Report, during the Double Eleven this year, the sales of sleep aid products surged by 789.5% year-on-year. According to CCTV Finance, the number of people buying imported sleep aid products on Double Eleven increased year-on-year after 00. 434%.
The dining room furniture manufacturers in china see the huge potential of this market. In fact, the sleep economy is deriving multiple segments, such as sleep medications, sleep devices, sleep health care, sleep services, etc. If people with insomnia need them, they can even use these products to arm themselves from head to toe. stand up.
From traditional beds, mattresses, and functional home textiles, to melatonin, sleep sprays, and essential oils for sleep aids, to sleep aid lamps, sleep bracelets and sleep aid apps in mobile software stores There are everything related to sleep aids, and the imagination of sleep economy is constantly expanding.
Sleep conditions
According to the dining room furniture manufacturers, "The growth of the sleep industry over the years has basically been around 20% per year. Now many people are beginning to invest in bedtime. This market is still quite imaginative."
In fact, venture capital institutions have long been eyeing this market. At the beginning of last year, Qisheng Technology, a provider of healthy sleep solutions, received a strategic investment of more than 200 million yuan. Its smart mattresses are said to be able to monitor sleep quality data and intervene in abnormal sleep conditions through automatic mattress adjustments.
According to foreign media reports, as early as 2016, the financing amount of foreign sleep technology companies reached 700 million US dollars. In 2016 alone, about 300 million US dollars were invested in the sleep market.
In comparison, although the domestic sleep market has gone through many years of development, it can only be regarded as an infancy stage. So far, most of the capital trends have remained around 2017 to 2018, and there has not been further investment and progress. Manufacturers And the living room furniture manufacturers in china Sleep Health Industry Investment Fund, but there was little news afterwards.
Hidden health
According to foreign media reports, as early as 2016, the financing amount of foreign sleep technology companies reached 700 million US dollars. In 2016 alone, about 300 million US dollars were invested in the sleep market.
In comparison, although the domestic sleep market has gone through many years of development, it can only be regarded as an infancy stage. So far, most of the capital trends have remained around 2017 to 2018, and there has not been further investment and progress. Manufacturers And the dining room furniture manufacturers in china Sleep Health Industry Investment Fund, but there was little news afterwards.
After all, sleep itself is not considered an independent field. It is mostly integrated in pharmaceutical and medical companies, smart home companies or mobile application developers, and exists as a part of the product line. There are currently no senior sleep technology entrepreneurs. There is no giant in the trillion-dollar sleep market.
Behind the popularity of the sleep aid melatonin, the safety and standard issues of sleep aid products have begun to be raised frequently. Experts in the medical field have said that various concepts of smart beds and smart wearable products lack relevant industries. Standards and regulations, and misuse of sleep aids such as melatonin will only increase the burden on the body.
Further developmen
The sleep aid product market is booming due to people’s emphasis on health, but conversely, the hidden health and safety issues behind the product also hinder its further development. Perhaps it is for this reason that after capital enters the market, temporarily choose A wait-and-see attitude.
After all, sleep itself is not considered an independent field. It is mostly integrated in pharmaceutical and medical companies, smart home companies or mobile application developers, and exists as a part of the product line. There are currently no senior sleep technology entrepreneurs. There is no giant in the trillion-dollar sleep market.
Behind the popularity of the sleep aid melatonin, the safety and standard issues of sleep aid products have begun to be raised frequently. Experts in the medical field have said that various concepts of smart beds and smart wearable products lack relevant industries. Standards and regulations, and misuse of sleep aids such as melatonin will only increase the burden on the body.
The sleep aid product market is booming due to people’s emphasis on health, but conversely, the hidden health and safety issues behind the product also hinder its further development. Perhaps it is for this reason that after capital enters the market, temporarily choose A wait-and-see attitude.