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A practitioner in the home improvement industry
Author:Tangshifu Furniture| release time:2020-10-28

The current situation will only allow the strong to live well, and the dying will simply die. Large companies have more room for choice, saying that "living" is more a matter of future development and a long-term consideration of "how to live longer"; for most companies, especially those workshop-type factories and capital chains For nervous small and medium-sized enterprises, this is the survival crisis that everyone is facing under the current drastic changes in the market. If you can’t pass this hurdle, you can’t survive. For example, the home improvement company that ran away collectively a while ago, and the traditional furniture companies that recently closed their doors. Building materials market.

The bedroom furniture manufacturers in china need to increase the size of the plant to meet the current competition.

A practitioner

A practitioner in the home improvement industry for more than ten years told me that since he entered the industry, there has not been a year in which September was as sluggish as this year. "It stands to reason that Golden Nine and Silver Ten should be the peak sales season for the home improvement industry. However, during the past September and November festival activities, the company did not receive a few orders, and the situation in the industry is similar. Generally, we are facing pressure to pay back. Fortunately, many small companies are already planning to lay off employees, and it is estimated that they will soon be unable to sustain it."

The strong are Hengqiang. In this market reshuffle, companies that stick to traditions, are not strong enough, and are difficult to transform are the first to be kicked out. But just like a coin, there are always pros and cons. While the "old, weak, sick and disabled" are fading, new consumers, new business models, and new business managers have spawned new forces to flourish in the home furnishing industry. The cold winter market releases vitality and vitality.

Since the beginning

Since the beginning of this year, many traditional home furnishing companies have frequently launched various innovative marketing models. For example, before and after the Spring Festival, the three giants have launched customized packages for the whole house with different pricing methods. During the Brazilian football match, Vantage launched "French team won the championship, Vantage refunded the full amount", Siniman launched the buy wardrobe and free cabinet event, and the new Qumei store launched buy The whole house is customized to send a full set of home appliances, etc.;

Home furnishing stores are competing to organize large-scale industry exhibitions. Creative activities such as "Red Wine Culture Festival", "Thousands of People Eat Cake", "Mid-Autumn Auction", "Integrity Alliance" and other creative activities have become a highlight of the exhibition; live broadcast platforms, Douyin, applets, More subdivision channels such as Pinduoduo have become new marketing weapons for home furnishing companies.

The performance of the bedroom furniture manufacturers in china in the exhibition is valued by buyers.

Current situation

The current situation will only allow the strong to live well, and the dying will simply die. Large companies have more room for choice, saying that "living" is more a matter of future development and a long-term consideration of "how to live longer"; for most companies, especially those workshop-type factories and capital chains For nervous small and medium-sized enterprises, this is the survival crisis that everyone is facing under the current drastic changes in the market. If you can’t pass this hurdle, you can’t survive. For example, the home improvement company that ran away collectively a while ago, and the traditional furniture companies that recently closed their doors. Building materials market.