Today, the perception of dining room furniture stores is basically negative, with sparse flow of people, outdated models, online impact, no future, etc. These perceptions continue to send out closing messages in many regional home furnishing stores, transnational home furnishings Stores have been withdrawn from China one after another. Under the environment of difficult operation of store stores, they have been particularly strengthened, so that they doubt life, so that it is difficult to ask the question: Are there new opportunities for stores?
However, no matter what the business of the stores in today's stores is, we can basically be sure that home furnishing stores used to be the most important platform for the retail of the entire home furnishing industry. It is now and will be for a long time in the future. The building materials industry is deeply integrated with the Internet and mobile Internet, users’ consumption minds continue to iteratively transition, cross-industry and innovation are continuously promoted, the industrial chain is continuously integrated, and the industrial structure has undergone tremendous changes definitely.
So, what kind of dining room furniture stores can adapt to the new era, and how should brand stores in stores evolve to adapt to the new reality?
Recently, Costco, the largest membership-based warehouse retail chain in the United States, was sold out in China's first store in Shanghai, which has become a frequent incident in the retail industry. The psychological impact of this on Chinese retail practitioners is huge, and the hearts of Chinese household retail practitioners who constantly complain about the sparse flow of people are also uneasy.
The popularity of Costco, I think, to a certain extent, should give the retail practitioners in the store to reflect, the store is still doing something, what is the key? Similarly, home furnishing stores and brand-name stores in the stores are still doing something, and the key is how to do it.
he entire home furnishing industry chain has undergone profound changes in recent years. This change has even caused panic in major stores about reforms. However, if you analyze carefully, the facts of the changes in the past few years also prove that the foundation and basic pattern of the home furnishing industry No fundamental changes have taken place. The continued existence of these fundamental elements is the cornerstone for judging the development and transformation of the entire home furnishing industry. These fundamental elements include:
The first element is the existence of demand. As food, clothing, housing and transportation, household building materials are closely connected with real estate. These requirements have not changed with the changes in technology, only the changes in technology for new product development, living room furniture sets quality, production efficiency, experience, and cost requirements. Unlike some industries, which are completely product-based replacements. For example, with cars, there will be fewer horse-drawn carriages, or even nothing. With mobile phones, the market for pagers disappears. This kind of technological product is completely subversive. Sexual substitution effect. But the residential industry is different. Whether it is the development of the foreign market for hundreds of years or the development of the domestic market for decades, household building materials products are just needed by users.
Industry, including users’ needs for retail platforms. Home furnishing chain stores were once an important promoter of China's home furnishing retail revolution, and it was also synonymous with efficiency and experience. It is precisely because of the existence and development of Chinese chain stores that many home furnishing brands have been able to rapidly expand across the country.
It is hard to imagine that without the existence of stores like Red Star Macalline, Chinese home furnishing brands can quickly expand nationwide, at least at the cost of expansion. It's not the same as speed. However, the number of Red Star Macalline stores is still not enough compared with the national market. On the one hand, we are talking about surplus stores, but on the other hand, it also reflects the shortage of home chain stores. Some local stores are still scattered and low-level. , Management efficiency and experience are not enough, which shows that dining room furniture chain stores have huge room for expansion.
The evolution of the home furnishing store itself and the evolution of the online platform itself has resulted in a balanced state of "experience complementary and efficiency convergence" between online and offline. In the past, online and offline were opposed, offensive and defensive. As a result, Jack Ma called out new retail in 2016, re-emphasizing offline, and said he would not mention e-commerce in the future, it was new retail. Paying attention to offline is the result of Ali's evolution and also the behavior of making up lessons. The past technology and these online platforms have indeed played a very good role in promoting the evolution of the store.
For users, there are boundaries and divisions in the past, but today, online and offline, no matter where they are, users are everywhere, all the time, not limited to a certain time, a certain fixed place, this is Why is the flow of people in the stores not as big as before? It seems that business is not as good as before, but the turnover of many stores has increased. This is because the user’s purchasing behavior has surpassed the limitations of a fixed time and fixed space in the past, and today’s business status cannot be viewed by the business status of the store in the past.