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The starting line gap between new and old brands
Author:Tangshifu Furniture| release time:2020-11-02

In the layout of Pan-home, those bedroom furniture manufacturers in china who do not consider the integration of hardware and software need to have an understanding of the product when selecting materials, and have higher aesthetic requirements when matching. Non-professionals can do it, but the results may not be ideal.

The summary of the above three points is definitely no problem. The owner's renovation investment has been growing steadily, and everyone is willing to pay for a better life. And almost all households involve the purchase of soft furnishing products, including curtains, green plants, paintings, porcelain, decorations, etc.

Soft decoration

The author noticed that in addition to entrusting the soft decoration company to manage the later decoration of the house, another more common consumption habit is that the owners tend to choose and match by themselves. In many cases, it is not a one-time purchase, but a fragmented purchase. , The popularity of soft clothing can be described as extremely low. Without the emergence of large companies, let alone A-share listing, the starting line gap between new and old brands is not too big, and various entrepreneurs work hard to make some scum.

There are a few companies listed on the New Third Board, such as Yingmei Soft Decoration, Royal One, and Hengan Xing. Is the market not big? Naturally not. Are consumers not paying the bill? Not to mention, soft outfits are also just-needed, and few urban families do not buy soft outfits.

There are two definitions of soft furnishings. One is to include furniture and bedding products. In addition to hard furnishings, all household appliances are considered soft furnishings. According to this algorithm, the market size has long exceeded 1 trillion yuan, but it is specialized It is unlikely that the soft furnishing company wants to take in the furniture or take down the bedding.

If it is a relatively strong first-line bedroom furniture manufacturers in china, by the way, the soft equipment is made, the possibility is still greater. However, the current situation is that some furniture brands do make small objects such as pillows, and may also provide space design with furniture as the core, but they do not treat soft decoration as a major event.

Market space

The other is not counting furniture and bedding, but only considering soft decorations such as curtains, cushions, wall hangings, carpets, decorative crafts and green plants, which are equivalent to those things that are icing on the cake. The market space is much smaller.

According to the middle-class level, a house will cost 80,000 for hard decoration, and another 100,000 for furniture and home appliances. In addition, it can cost about 10,000 for soft decoration such as curtains, cushions, wall hangings, carpets, decorative crafts and green plants. yuan.

Compared with the home improvement market of 2 trillion yuan, even if it is a soft furnishing head, there is a scale of 100 billion yuan.

After all, soft clothing is not a single product. There are many categories involved. You need to have an understanding of the product when selecting materials and have higher aesthetic requirements when matching. Non-professionals can do it, but the results may not be ideal.

The summary of the above three points is definitely no problem. The owner's renovation investment has been growing steadily, and everyone is willing to pay for a better life. And almost all households involve the purchase of soft furnishing products, including curtains, green plants, paintings, porcelain, decorations, etc.

The author noticed that in addition to entrusting the soft decoration company to manage the later decoration of the house, another more common consumption habit is that the owners tend to choose and match by themselves. In many cases, it is not a one-time purchase, but a fragmented purchase.