If the custom home furnishing industry wants to gain a foothold in the market and remain vigorous forever, it must be based on products. Consumers will favor your brand only if the product quality is guaranteed. Therefore, for customized home furnishing companies, they must take off their gorgeous coats and return to the core of the product.
In order to build a national and regional brand, many living room furniture manufacturers in china are drastically implementing new market strategies, such as choosing to develop new products, product innovation, renew corporate image, store uniformity, and experience Efforts were made in the upgrading and renovation of the museum.
Of course, the cruel competition in the market is not just for the custom home furnishing industry, but the entire building materials industry has encountered unprecedented confusion and depression. What should a company that does not have natural beauty do? In an era when "makeup" is not advocated, I am afraid that it will cost more to "face up" its products.
The consumption habits of young people nowadays are quite different from those born in the 1980s. They are more frank and direct, and have distinct personalities. When buying products, they will look at the "face" first. The more you look at the product, the higher the force, the easier it is for them to get more How superior they are, the easier it is to attract them.
The essence of the product is to meet the demand. The user uses the new product because the new experience brought by the new product is far greater than the old experience after deducting the replacement cost. The vision is the first impression of the product experience. The product should leave a deep impression on the user Impression, good-looking is the first step.
Almost every Apple product is pleasing to the eye. Looking at everyone’s pursuit of iPhone, we can know how important beauty is to the product.
Good products must meet the conditions of strong rigid demand, micro innovation, and high added value;
A. Strong demand: The value of the product must be able to meet a certain demand of consumers, that is, consumer value. Without value, nothing can be said.
B. Micro-innovation: Today's market is a highly homogenized and saturated market, and large-scale goods are destined to be mediocre;
Successful products have rules to follow. Their birth does not stem from subversive inventions and creations, but from “micro-innovation”!
The popularity of an Internet mobile phone, the popularity of a chili sauce, even as small as a baby spoon, has a shadow of micro-innovation behind it.
How to make small improvements on the basis of existing products, how to rearrange and combine existing resources, persist for a certain period of time, you will find that you also have the opportunity to turn it into a disruptive innovation.
On the other hand, customized home furnishing companies, the end market is going around, either Italian minimalist, French brand, or from Germany, domestic brands forcibly packaging become imported brands. The dining room furniture manufacturers in china can't just pay attention to the "glossy packaging" on the surface, but forget the essence of the product. Even the best packaging can only catch consumers for a while. After consumers buy a product, they tear one side of these "packages" and discard one side the first time.
What they really pay attention to is the product itself. Product quality, measuring scale, design, installation, after-sales service, service experience, etc., these are the essence of the product, and appearance, quality, and service are the core of users' attention. Therefore, living room furniture manufacturers in china only when the quality of their products is guaranteed and the quality is excellent can they gain a firm foothold under constantly changing external conditions.
From the perspective of craftsmanship, the dining room furniture manufacturers in china adopts advanced surface treatment technology, which not only meets consumers' demand for functionality and practicality, but also meets consumers' pursuit of aesthetics in furniture design. The global design center of Chinalco Luluomeichao was officially completed in the manufacturing capital of Dongguan.
It is driven by design innovation to enhance the competitiveness of products and systems. Its product style is based on the design of NORMORE style, light luxury style, and simple style. The products are mainly reflected in aluminum furniture products such as aluminum cabinets, aluminum wardrobes, aluminum wine cabinets, etc., incorporating the high-end texture of aluminum metal into furniture products. Let aluminum furniture enter thousands of households.
From the perspective of intelligence, the entire home furnishing industry is exploring the combination of products and intelligence, and launching more and more intelligent products. The advantages of intelligent aluminum furniture are obvious: aluminum materials are light in weight, strong, easy to be processed and formed, and the possibility of being damaged by repeated mechanical activities is much smaller than that of wood or panel furniture; furniture uses aluminum alloy composite materials, making electronic intelligence Home furnishing is better expanded; the process of making smart furniture from wood or board is more complicated, which in turn increases costs.